PB Insights · The research arm of PussyBoy

The numbers behind the adult industry.

PB Insights is the data and research arm of PussyBoy. We analyse audience behaviour, platforms and ownership, AI and technology, and regulation across the adult industry, with every figure sourced and every method published.

Explore the research Journalists & media
  • Original analysis
  • Methodology in every report
  • Every figure linked to its source
  • Charts and tables only, no explicit imagery
Featured research

This month's headline study

Research Why Do Straight Women Watch Lesbian Porn? What Research Says (2026) 70.4% of straight women in a Spanish survey had watched lesbian porn, and it's women's top Pornhub category. Here's what research says. Published November 2, 2026 · Read the research →
Just published

Latest research

All research →
Research AI Relationship Statistics: Falling in Love With AI 19% of US adults have chatted with an AI romantic partner, and 31% of young men have. Learn why, and what it does to… Nov 2, 2026Read the research → Research Who Owns Pornhub? Owners, Revenue & Key Statistics Pornhub is owned by Aylo, which Ethical Capital Partners bought for $400 million in 2023. Read its history, fines and lawsuits. Nov 2, 2026Read the research → Research What Percentage of Men Watch Porn? (2026 Statistics) 65% of US men watched porn in the past year and 44% in the past month. Get the trends by age, relationship status and… Nov 2, 2026Read the research → Research What Is Deepfake Porn? Statistics & Prevalence (2026) 98% of deepfake videos online are porn and 99% target women. See prevalence, who is targeted, the laws and how to get images removed. Nov 2, 2026Read the research → Research Revenge Porn Laws by State: Penalties & Statistics (2026) All 50 states and DC now criminalize revenge porn, and 13 make a first offense a felony. Check your state's penalties and deepfake rules. Nov 2, 2026Read the research → Research Porn vs Real Sex Statistics: Is Porn Real? Kissing appears in 25% of porn videos but 88% of real sexual encounters. Here's how porn differs from real sex and shapes expectations. Nov 2, 2026Read the research →
Browse all research →
How we work

Built to be cited

Read our methodology →
01

Sourced, not guessed

Every statistic links to its original study, filing, survey or dataset, so you can check it yourself.

02

Estimates labelled as estimates

We separate third-party estimates, company-reported figures and our own calculations in every report.

03

Methods and limits in the open

Each study ends with how we did it and where the data runs out. We update reports when the numbers change.

For journalists

Covering the adult industry? Use our data.

Request the underlying data, a regional cut or a comment from our analysts. We usually reply within one working day.

press@insights.pussyboy.net
Suggested creditAccording to adult-industry data analysts at PB Insights…
  • Licensed CC BY 4.0: free to republish with a credit and a link to the report
  • Full datasets (CSV) available on request
  • State, city and country breakdowns for local angles
  • Research pages contain data, charts and methodology only, with no explicit content